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FOR IMMEDIATE RELEASE
November 8, 2002
Contacts:
Rick Sprott, Division of Air Quality Director, (801) 536-4000
Cheryl Heying, Division of Air Quality Planning Manager, (801) 536-4015
The "Clean Air Utah" interactive Web site (www.cleanair.utah.gov) received a Golden Spike Award from the Utah chapters of the International Association of Business Communicators and Public Relations Society of America. The Utah Department of Environmental Quality (DEQ) launched the informational Web site in June as part of the "Choose Clean Air" program in an effort to reduce air pollution.
"The response to the Web site has been beyond anything we ever expected," said Rick Sprott, director of the Division of Air Quality. "Utahns have greatly benefited from the Web site, and now other states are using it as a model. To be recognized for its value is an honor."
"Clean Air Utah" Web site won second place in its category "interactive communications." Golden Spike Awards are given annually to recognize excellence and best practices in communications and public relations in Utah. A judging panel of industry peers in Honolulu, Pittsburgh, Tulsa and Vancouver selected this year's winning entries.
A unique feature of "Clean Air Utah" is a simple, online survey that allows people to select clean air activities that fit into their lifestyle and to develop their own plan of action based on their choices. It also teaches people about air pollution and how it impacts their health.
"We had heard that people were tuning out our air message because they couldn't get out of their cars and they thought that was the only thing that would make a difference," said community relations coordinator Renette Anderson. "Our goal was to give people a range of options that would make a difference without causing a major disruption in their lives. We're hearing that people liked the concept and are finding it easier to implement than they originally thought."
DEQ originally developed the Web site in conjunction with the summer ozone season. Now DEQ has expanded the site to include information on pollution trapped in the valleys during winter inversions and the "Red Light, Green Light" wood-burn program.
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